The Murphy Institute

The Murphy Institute The Murphy Institute

This is a past Event

Harish Sujan, Health Policy Working Group

Professor of Marketing at the A.B. Freeman School of Business

"Promoting Better Eating and Exercising and How Doctors Should Talk"

This Event is by Invitation Only



Room 209, Lavin Bernick Center, Tulane University, Uptown Campus


Lunch will be provided. The meeting is open only to members of the Health Policy Working Group.

About the Speaker

Professor Harish Sujan obtained his PhD in 1983 from UCLA. His degree is in marketing with a background in social and motivational psychology. For his dissertation he studied attribution theory arguing that two very similar reasons salespeople give for their failures, a lack of effort and a poor strategy, differentially influence their motivation to work harder and smarter. In subsequent research he has researched different forms of motivation, including learning goals, optimism and the concept of flow, and argued that motivation can raise ability or interact with ability in predicting behavior and performance.

His work has been published in several journals including the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Personality and Social Psychology, and the Journal of Personal Selling and Sales Management. He has presented his research at a variety of conferences, including Association for Consumer Research conferences, American Marketing Association conferences and Marketing Science conferences.

Professor Sujan’s teaching interests are in sales management, marketing management, and—at the PhD level—in consumer behavior and salesperson behavior.
He was on the faculty at Penn State University from 1983 to 2001 and since 2001 on the faculty at Tulane University. He has been a visiting faculty at the University of Florida, UCLA, Duke University and Tilburg University in the Netherlands.

Filed under: Health Policy Working Group