Public Policy Working Group: Janet Schwartz
Bringing Ulysses to Scale: A Tale of Persistence, Spillovers and Customer Loyalty
Assistant Professor of Marketing at the A.B. Freeman School of Business
About The Speakers
Janet Schwartz is an Assistant Professor of Marketing at Tulane University in the A.B. Freeman School of Business. She has a Ph.D. in Cognitive Psychology from Rutgers University. Her current research is at the intersection of marketing and public policy where she uses insights from behavioral economics to investigate how consumers navigate the healthcare marketplace. She uses a variety of methods to better understand healthcare as a consumer experience. Her hope is that these insights can be used to inform policy that improves consumer welfare.
Janet’s research has been published in leading marketing, health policy, and psychology journals such as the Journal of Marketing Research, the Journal of Consumer Research, Health Affairs and Psychological Science. Her work has also been featured in media outlets such as The New York Times, CNN, and NPR. In addition to these research interests, she teaches the undergraduate and daytime MBA Marketing Research.